We're thrilled to welcome director Reynald Gresset to the CREAM Asia roster!
French born, LA based, Reynald came to commercials through documentary filmmaking and news broadcasting, and it shows. Real locations. Real people. Stories that resonate. And yet his visuals are iconic, his cinematography grand.
Most recently, his McDonald's "The Bed" earned a D&AD Graphite Pencil and a Digital Creation Genie Award for Best Visual Effects, a perfect example of what makes Reynald so compelling : emotional punch wrapped in cinematic craft.
Cannes Lions Silver, Telly Awards Gold 2025, and campaigns for Google, Heineken, IKEA, Samsung, Disney, HBO and many more.
As his bio puts it best : C'est pas possible to put him in a box.
Welcome to the team, Reynald! 🎬